Full Job Description

WHY WORK FOR MORELAND OB-GYN?   You will be integral in the social media campaign for the organization and have the ability to work within healthcare marketing. Find out why we have won the Milwaukee Journal Sentinel Top Workplace 5-years in a row!   This is a 32-hour a week position, with full-time benefit eligibility.

POSTITION SUMMARY:

Digital Marketing Specialist will be managing our company image, both internally and externally, in a cohesive way to achieve our marketing goals. In close coordination with the Executive Director, creating, managing, and delivering digital content using a range of techniques, across multiple channels including websites, social media, and internal marketing. The Digital Marketing Specialist will create digital footprint for the organization through social media channels and assist in creation of marketing collateral and execution of campaigns with the ability to track progress, engagement, and reach.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Design and implement social media strategy to align with business goals
• Generate, edit, publish, and share engaging content that is medically accurate and appropriate, including, but not limited to, original text, photos, videos, and news
• Monitor SEO and web traffic metrics
• Collaborate with Executive Director, external marketing partner(s), and Marketing Liaison to collectively align marketing strategy across all communication avenues
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Interact and collaborate with multiple departments and physicians to assess organization marketing needs
• Stay up to date with current technologies and trends in social media, design tools and applications.
• Suggest and implement new features to develop brand awareness
• Assist in development, creation, and implementation of marketing plan and campaigns.
• Research industry related topics/trends as they relate to women’s health practices.
• Track campaign effectiveness and ability to communicate results
• Research and communicate current benchmark trends and audience preferences
• Create internal collateral for internal needs

KNOWLEDGE, SKILLS, AND EXPERIENCE:

• Bachelor’s degree in marketing, journalism, or communication preferred
• Excellent copywriting skills and the ability to deliver creative effective content
• Knowledge of online social media marketing channels, including algorithms
• Excellent verbal and written communication skills including interpersonal, text, video, and print
• Excellent customer service skills
• Ability to function well in a fast-paced environment with an attention to detail
• Proven experience in healthcare marketing a plus

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times

HOURS

• Day shift, full time, benefit eligible, 4-day work week, 32-hour per week position.   Hours will vary depending on clinic and staff needs between the hours of 7:30am – 6:00pm, Monday – Friday, as assigned by Executive Director. Occasional nights and weekend days may be needed depending on department needs.
• This is an on-site position with the potential to become hybrid remote.   

WHO WE ARE:

The providers at Moreland OB-GYN are dedicated to providing women with compassionate OB-GYN care throughout life. This includes complete obstetrical care, gynecology, gynecologic and obstetric surgery, infertility services, preventative health care, and more!

We are dedicated to the needs of the community by promoting overall excellence in the delivery of women’s health care. Through a continued tradition of caring, our staff of professionals will provide the latest medical knowledge and treatment.

Our philosophy encourages patient education and personal involvement in pursuing the ultimate goal of physical well-being.

We ensure an environment of compassion and confidentiality, as we recognize the rights and dignity of all individuals. We are an Equal Opportunity Employer.